Rethink what a revolution looks like, from going bare in public to what freedom feels like. Bare Escentuals, the mineral makeup pioneer, invites you to shake up that foundation and sound off on topics that are more than just skin-deep with their new campaign, Rethink What Matters.
Born from employees rethinking makeup itself – the beauty brand found looking good is not about using artificial gunk to cover imperfections, but about enhancing what you’ve got. In keeping with their wink-wink approach to marketing (Love MATTE Campaign), Bare Escentuals unveils thought-provoking taglines to help start honest conversations with your girlfriends about what really matters. For instance, one reads “Rethink Going Bare in Public. bareMineral’s SPF15 Foundation feels completely weightless, but gives you all the flawless coverage you need. Like you are wearing nothing at all.”
Bare Escentuals invites you to give rethinking a try, too. Every week at RethinkWhatMatters.com, a new discussion topic will be featured with five questions for you to answer and share with your friends by email, Facebook and Twitter. What’s in it for you? Well, good karma for one. And free products and other fantastic goodies. Plus for a few really lucky ladies, an even bigger reward that will definitely make rethinking worth your while.
Bare Escentuals will also be taking its message to the streets by dispatching a Quickie Van within select cities. The van, branded Rethink What Matters, pops up into a mini boutique complete with chandelier and a team offering “make-unders” and goodies.
Head over to RethinkWhatMatters.com today. I took the quiz...I started off thinking like most, but the percentage got lower as the questions went on...Go check it out and see how your thoughts compare to others and take a chance to win some prizes. You can find more info on the quickie vans there also.
So what matters to you...I am not really for public nudity. I get pretty uncomfortable with the topic. Nope never gone skinny dipping! How about you? I would definitly like the bare makeup...I am not one to wear a lot and like the more natural look.